Writing for the Web
Featuring
Farra Trompeter
Vice President of Client Relations & Strategy
Big Duck – Smart Communications for Nonprofits
Co-Sponsored by
Greenwich Village Chelsea Chamber of Commerce & Commerce Bank
Topic
Writing for the Web
It's not enough to get people to visit your website — you’ve got to get them to stay. One major strategy to engage site visitors is to provide them with the information they are looking for in a way that is easy for them to use and understand.
Participants who attend this workshop will learn how people ‘read’ on the Web. We’ll also explore the art of writing for the web, while discussing strategies for content development. The workshop will also emphasize new practices you can put to use right away.
Our featured guest speaker, Farra Trompeter, is Vice President of Client Relationships and Strategy at Big Duck. Big Duck combines expert strategy with award-winning creative to help nonprofit organizations transform they way they communicate. Farra helps nonprofits use the Internet (email, websites, social media, etc.) to increase an organization's visibility and connect with donors and activists. Before Big Duck, Farra honed her skills at Donordigital and Douglas Gould & Co., developing direct response fundraising, advocacy and marketing strategies and producing user-driven websites. She has worked closely with American Lung Association, US Fund for UNICEF, Women’s Sports Foundation, Parent Project Muscular Dystrophy, United Way of New York City, and other nonprofits. Farra holds an M.S. degree in nonprofit management from The New School and currently serves on the board of the New York City Anti-Violence Project.
Tuesday, July 15, 2008*
*Date has been changed from June 17*
Commerce Bank
90 Fifth Avenue (Corner of 14th Street)
9:00 AM - 10:30 AM
A light breakfast will be served
Please send RSVP’s by Monday, June 23, if possible. Please keep in mind that this seminar is interactive, so we require an early pre-registration so that Big Duck has a chance to look over your web pages and content and interact with you. RSVP’s should be made ASAP to:
Dirk McCall
GVCCC
853 Broadway, Suite 801
New York, NY 10003
Or fill out and fax this form to 212-255-5058 or via email to dirk@villagechelsea.com
July 15th Breakfast Workshop
Full Name(s) of Attendee(s): ________________________________________________
Company Name: _________________________________________________________
For all questions and concerns, please call 212-255-5811