AVP, Marketing and External Relations
Peg Butler serves a dual role at Northwell Health: she is VP of Marketing and External Relations at Lenox Hill Hospital and is also a member of the Northwell Health Corporate Marketing leadership team in Long Island, reporting directly to the Chief Marketing Officer there. In Manhattan, she acts as the hospital liaison with the surrounding community and is responsible for building relationships with schools, community groups, religious organizations, merchant associations and a wide variety of neighborhood agencies and other partners.
Peg joined Lenox Hill Hospital in May 2012, coming from the world of advertising and marketing. She is a strategic marketing professional and client service expert with a proven record of building brands for blue chip clients like P&G, 3M and Kraft General Foods. First at Grey Worldwide and then at Saatchi & Saatchi, she was an Executive Vice-President charged with managing the agency’s largest accounts. She has served on the advisory boards of several internet start-ups and joined the board of the Greenwich Village Chelsea Chamber of Commerce in 2014. She also serves on the board of the Healthcare Public Relations and Marketing Society of Greater NY (July, 2015).
Peg has a degree in Marketing from Boston College and is a long-time resident of the upper west side. She loves working with the GVCCC in the downtown community on behalf of Northwell Health and Lenox Health Greenwich Village.
“I joined the board to better connect with the community in advance of Northwell Health opening Lenox Health Greenwich Village five years ago (7/17/14). As a newcomer to the neighborhood, we wanted to better understand local needs and wants so that we could provide services and offer programs that would best serve the community. The board has helped tremendously in building relationships and gaining these insights--it’s been a great experience.”